Digital Wellness Operating System
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Reference Library (R-codes used across pages)

Links are provided for due diligence. These sources support the facts and direction of this platform thesis.

Global wellness market

  1. [R1] Global Wellness Institute — 2023 Global Wellness Economy Monitor (2019–2022 data): https://globalwellnessinstitute.org/industry-research/2023-global-wellness-economy-monitor/
  2. [R2] GWI press release (2024 monitor): “Wellness economy reaches $6.3T by end of 2023 (forecast to rise further)”: https://globalwellnessinstitute.org/press-room/press-releases/the-global-wellness-economy-reaches-a-new-peak-of-6-3-trillion-and-is-forecast-to-hit-9-trillion-by-2028/

Digital health policy & strategy

  1. [R3] WHO — Global Strategy on Digital Health 2020–2025 (publication page): https://www.who.int/publications/i/item/9789240020924
  2. [R4] WHO — Digital Health topic page: https://www.who.int/health-topics/digital-health

Telehealth adoption benchmarks

  1. [R5] McKinsey — Telehealth acceleration insight (2021): https://www.mckinsey.com/industries/healthcare/our-insights/telehealth-a-quarter-trillion-dollar-post-covid-19-reality

India telemedicine evidence (government + academic)

  1. [R6] MoHFW (Govt of India) press info on eSanjeevani milestone (Apr 2025): https://www.mohfw.gov.in/?q=%2Fpress-info%2F8677
  2. [R7] Peer-reviewed paper (2025) referencing eSanjeevani volumes: https://pmc.ncbi.nlm.nih.gov/articles/PMC12558045/
  3. [R15] eSanjeevani official portal: https://esanjeevani.mohfw.gov.in/

Behaviour science & outcomes evidence

  1. [R8] BJ Fogg — Behaviour Model (Motivation, Ability, Prompt): https://www.behaviormodel.org/
  2. [R9] Systematic review/meta-analysis: internet-delivered weight loss interventions with personalized feedback: https://pmc.ncbi.nlm.nih.gov/articles/PMC4999041/
  3. [R10] Systematic review: social media interactions & weight loss attempts (2025): https://onlinelibrary.wiley.com/doi/10.1111/obr.70030
  4. [R11] Lancet EClinicalMedicine systematic review/meta-analysis: digital health apps with/without gamification: https://www.thelancet.com/journals/eclinm/article/PIIS2589-5370%2824%2900377-8/fulltext

SaaS margin benchmarks

  1. [R12] Stripe — SaaS gross margin benchmarks: https://stripe.com/resources/more/saas-gross-margin-explained-what-it-is-and-why-it-is-important

Newspaper proof points (public evidence of adoption)

  1. [R13] Times of India — telemedicine milestone (WB): https://timesofindia.indiatimes.com/city/kolkata/telemedicine-services-cross-7-crore-milestone/articleshow/125391722.cms
  2. [R14] Times of India — PGI hybrid follow-up system: https://timesofindia.indiatimes.com/city/chandigarh/pgi-rolls-out-hybrid-follow-up-system-for-patients/articleshow/121939035.cms
Newspaper links are included as “public proof of adoption.” For final due diligence, prefer government and peer-reviewed sources above.
Report generated by: YOGESH AHUJA — SR. WELLNESS COACH, SR. DEVELOPER & SR. SYSTEM ANALYSIS
Disclaimer: References are provided for verification. This report does not provide medical advice.